Cookie Policy

Last updated: December 15, 2024

1. Introduction

This Cookie Policy explains how EduMetrix ("we," "our," or "us") uses cookies and similar tracking technologies when you visit our website and use our online tutoring platform. This policy should be read alongside our Privacy Policy to understand how we collect, use, and protect your information.

By continuing to use our website, you consent to our use of cookies as described in this policy. You can manage your cookie preferences at any time through your browser settings.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners about how users interact with their sites.

Cookies contain information that is transferred to your device's hard drive and help us:

• Remember your preferences and settings
• Improve your browsing experience
• Understand how you use our platform
• Provide personalized content and services
• Ensure the security of our platform

3. Types of Cookies We Use

4. Detailed Cookie Information

Cookie Name	Type	Purpose	Duration
edumetrix_session	Essential	Maintains user session and login state	Session
csrf_token	Essential	Security protection against cross-site attacks	Session
country_preference	Functionality	Remembers selected country and curriculum	1 year
language_pref	Functionality	Stores language preference	1 year
_ga	Performance	Google Analytics - distinguishes users	2 years
_ga_XXXXXXXXXX	Performance	Google Analytics - session information	2 years
_fbp	Marketing	Facebook Pixel - tracks conversions	3 months
_clck	Performance	Microsoft Clarity - user behavior analytics	1 year
cookie_consent	Essential	Stores your cookie preferences	1 year

5. Third-Party Cookies

We use several trusted third-party services that may place their own cookies on your device:

5.1 Google Analytics

We use Google Analytics to understand how users interact with our platform. This helps us improve our services and content.

• Data collected: Page views, session duration, bounce rate, traffic sources
• Opt-out: Google Analytics Opt-out Browser Add-on

5.2 Video Conferencing Platforms

Our tutoring sessions use video conferencing tools that may set their own cookies:

• Zoom - for session connectivity and quality
• Microsoft Teams - for educational collaboration
• WebRTC - for direct peer-to-peer connections

5.3 Payment Processors

Secure payment processing may involve cookies from:

• Stripe - for payment security and fraud prevention
• PayPal - for alternative payment options

6. Social Media and External Content

Our website may include embedded content from social media platforms and external services:

• LinkedIn: Professional networking and sharing
• WhatsApp: Customer support integration
• YouTube: Educational video content
• Vimeo: Tutorial and demo videos

These platforms may set their own cookies when you interact with their embedded content.

7. Managing Your Cookie Preferences

8. Impact of Disabling Cookies

While you can disable cookies, please note that this may affect your experience:

If You Disable Essential Cookies:

• You may not be able to log into your account
• Tutoring sessions may not function properly
• Payment processing may be impaired
• Security features may not work

If You Disable Performance Cookies:

• We cannot improve our platform based on usage data
• Error reporting may be limited
• Performance optimization may be reduced

If You Disable Functionality Cookies:

• Your preferences will not be remembered
• You'll need to re-select settings each visit
• Personalization features won't work

If You Disable Marketing Cookies:

• You may see less relevant advertisements
• Social sharing features may not work
• Marketing campaign effectiveness cannot be measured

9. Mobile Apps and Cookies

If you use our mobile applications, similar tracking technologies may be used:

• Device Identifiers: Unique identifiers for your device
• Local Storage: Data stored locally on your device
• Push Notifications: Tokens for sending notifications
• Analytics SDKs: Mobile analytics tools

You can manage these through your device's privacy settings.

10. International Considerations

As we operate across multiple countries, cookie regulations may vary:

European Union (GDPR/ePrivacy)

• Explicit consent required for non-essential cookies
• Right to withdraw consent at any time
• Clear information about cookie purposes

United Kingdom (PECR)

• Similar requirements to EU regulations
• ICO guidance compliance

Other Jurisdictions

• Australia: Privacy Act compliance
• Middle East: Local privacy law adherence
• New Zealand: Privacy Act 2020 compliance

11. Children's Privacy and Cookies

Special considerations for our student users:

• Parental consent required for children under 13
• Minimal data collection for educational purposes only
• No behavioral advertising to children
• Parent/guardian access to cookie preferences
• COPPA and similar regulations compliance

12. Updates to This Cookie Policy

We may update this Cookie Policy to reflect:

• Changes in our cookie usage
• New features or services
• Legal or regulatory requirements
• Industry best practices

When we make significant changes, we will:

• Update the "Last modified" date
• Notify users via email or platform notifications
• Request new consent where required
• Provide clear information about changes

13. Contact Information

14. Useful Resources

For more information about cookies and online privacy:

• All About Cookies - Independent information about cookies
• ICO Cookie Guidance - UK regulator guidance
• Your Online Choices - European advertising opt-out
• NAI Opt-Out - US advertising opt-out

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